Tailored Marketing Plans
LD Marketing: Your Growth Partner in Regulated Industries
With over 10 years of experience in marketing for regulated businesses, I offer tailored support to fintech, insurance, and medical SMEs ready to grow strategically and compliantly.
understanding your needs
I take a personalised approach to every client. It starts with a free 30-minute consultation to understand your business, goals, and current marketing activity. Whether you’re navigating FCA rules, aligning with Consumer Duty, or building trust with clients and investors, we’ll create a plan that fits your industry, challenges, and ambitions.
presenting options
After our consultation, I’ll prepare a tailored proposal with strategic options, including:
- Campaign ideas
- Channels and tools
- Timelines and budgets
- Expected outcomes and KPIs
Each option will be shaped around your sector’s needs — whether it’s lead generation for a fintech platform, brand visibility for an insurance SME, or content designed for compliance and customer trust.
Project outline
Once we agree on a direction, I’ll provide a detailed contract that outlines:
- Scope of work
- Confidentiality and compliance terms
- Payment and performance metrics
- Clear delivery milestones
This ensures transparency and alignment from day one.
delivering the job
We’ll work together to deliver your marketing strategy with focus and flexibility. I’ll track performance, make data-informed adjustments, and provide regular reporting — always mindful of the regulatory frameworks that shape your marketing (e.g. FCA, ICO).
What i offer
Content Strategy
For fintech: Turn complex insights into thought leadership and lead-gen blogs.
For insurers: Deliver compelling, compliant messaging across digital channels.
Every strategy is backed by performance tracking using Google Analytics and content engagement reporting to refine what works.
Digital Marketing
– Paid & organic campaigns with measurable ROI
– Email journeys and content for user retention
– PPC/SEO with sector-relevant keyword targeting
Data-driven decisions are informed by campaign analytics, keyword performance, and detailed Google Analytics reporting.
Brand Building & Campaigns
– Launch strategies for new products or services
– Social media planning and execution
– Event marketing for professional audiences
I monitor results using website traffic insights, audience engagement stats, and CRM data where available to optimise your marketing efforts.
Ready to move forward?
Free 30-Minute Consultation: Let’s explore your business goals and how tailored, strategic marketing can help your regulated SME grow with confidence
Custom Packages Available: Every business is different — I’ll create a bespoke package that fits your needs, whether you’re launching, scaling, or repositioning.
Limited Availability: To ensure quality and focus, I only work with a maximum of three clients per month. This means you get the attention and expertise your business deserves.
Let’s work together to achieve your goals — with clarity, strategy, and results.
